Visual content marketing stats will blow your mind. Visuals logically are considered a powerful medium and stay for longer in people’s minds than written content. People can recall about 65% of the visual content for about three days as compared to 10% of written content.
Moreover, people tend to share three times more of the visual content than in a written form. With a high preference for visuals, eCommerce businesses are adopting its visual representation in their content much faster now. Moreover, as social media platforms rely on the visual presentation of data, people are visiting them more than websites.
Why is the Visual Commerce Platform Important?
Therefore, eCommerce businesses are shifting their focus towards visuals selling their products with the help of attractive visuals online. This method of selling goods online is termed visual commerce. It includes presenting the products before the customers in the form of images, infographics, videos, and alike as the audience better engages with such a form of content. Ecommerce sites are using social media platforms to showcase their products online and a lot more. Read more to know how your eCommerce business can take the help of visual commerce platforms and increase conversion rates.
Here is a list of the best visual commerce platforms of 2020 that can help your eCommerce business turn it into visual commerce.
Taggbox is a social media aggregation and UGC (user-generated content) tool that aggregates raw social media content and converts it to presentable form to be finally embedded on your website or at any other screens.
Taggbox first accesses your social media platform like Instagram, Facebook, Twitter, etc. and gathers all the UGC content based on the search type (hashtags, mentions, tagged, handles) you choose, customizes it and turns them into a social wall.
For its eCommerce clients, Taggbox has an eCommerce platform known as Taggbox Commerce, through which it converts your ordinary posts into shoppable posts. Shoppable posts are posts that include tagged products from the shop, and you can buy them directly from the social media platform itself.
Also, with this, Taggbox provides a moderation and filter feature through which only relevant posts form the part of the social wall. The social wall so created can be customized with font colours, background themes, etc. Through its Analytics feature, Taggbox helps in tracking the performance of the visual commerce content embedded on the website and how well visitors engage with it.
Tagtray is an impressive visual eCommerce platform that creates shoppable galleries for you out of your own social media posts and through UGC too.
Tagtray helps businesses, brands, and advertisers to make the most excellent use of customer-generated content collected from various social media platforms by turning them into shoppable galleries and embedding them on websites.
It provides photo view analytics to track user engagement with the shoppable galleries. With Tagtray, you can make shoppable as well as general post galleries that can be inserted into your site.
It also provides its first-time clients to make free galleries. Be it any form of website Shopify, Magento, Squarespace, WordPress, etc. Tagtray allows the installation and uploading of photo galleries in all spheres.
Knexus visual commerce platform automatically delivers personalized and shoppable influencer, UGC brand content to the right shopper at the key moment – giving shoppers the confidence to purchase.
Knexus enables brands to transform static UGC, influencer, and brand content into dynamic, personalized, and shoppable assets. Through AI, the platform identifies, tags, and indexes relevant content no matter where it lives or who it’s from. Knexus then automatically integrates this content into the eCommerce journey. Content automatically dynamically updates behind the scenes for every shopper to ensure they receive the relevant social proof and validation needed to make confident buying decisions – no two buying journeys are the same.
At the same time as a shopper is consuming this content, Knexus automatically transforms these assets into shoppable content, by dynamically displaying relevant product recommendations alongside. This allows shoppers to gather all the information, social proof validation they need without having to research elsewhere – creating a seamless transition to customized products. By integrating personalized & shoppable influencer, UGC brand content into the eCommerce journey, brands such as Johnson’s Baby have generated a +333% increase in eCommerce sales.
Getsnapppt has certain out-of-the-box features as a visual eCommerce platform. The best three features which stand it apart include its shoppable galleries, picture cards, and Product page galleries.
SNP’s Shoppable Galleries and Carousels is another level of social shopping that uses UGC and tagged products that are easily customizable and traceable till the checkout.
Picture Cards are a fantastic feature that lets you turn blogs, editorials, seasonal lookbooks, and every content on your website into a shoppable place. Picture Cards help visitors create their lookbooks and even give your suggestions on gift options for ‘her’ or seasons’ top 5 must-haves and alike.
Its third feature, Product Pages, not only shows you’re the product but also helps you in styling it alongside. This feature helps to add a customer-generated post with each of the products your customer wants to buy. It helps the visitors to engage better and get an idea about the real look of the product.
All this is done quickly by simply signing up, curating the feed, customizing, and finally embedding.
Adsmurai is another visual eCommerce platform that has certain features that make it stand out. The top features include acquisition and filtering, wherein it finds content with your hashtags and logo, catalogue management, and product matching.
So in the sections of the images with your product are highlighted alongside the matched product page. So, at last, The images which seek more traffic are made to appear at the top of the gallery through its content gallery optimizer feature.
Finally, it does provide the analytics feature as every other visual commerce platform does.
Yotpo is an eCommerce marketing platform that provides visual marketing features to its clients. It also helps in adding video content along with products to fill the gap between offline online shopping experience to its eCommerce clients.
It’s efficient in making shoppable galleries, naturally blending Instagram ads, and in rights management.
So, these were some of the best visual commerce platforms of 2020.