Sustainable growth of any business is possible only if a company is working on refining its strategy and messaging. Constantly. Brand values, product portfolios, and messaging become a subject to change as brands evolve. Logo is one of the best tools to reflect the changes.
Here are a few indicators why your company needs to change a logo:
- Mergers and acquisitions. If your company acquires an extra product or service as well as in case you merge with another company, getting a new logo is usually a must.
- Negative events. It could happen that your brand gets entangled into some kind of an ill-famous event or situation. To ensure your logo doesn’t provoke negative associations, consider getting a new one.
- New positioning. Whenever you change anything about your product or messaging, a logo should communicate that. For instance, Pepsi initiated it’s major rebranding to highlight the bottle. This is a surefire way to make your audience focus on things you want to showcase.
Whatever your intention is, changing a logo is a bold attempt that requires lots of research. Look at how famous brands nail logo changes and learn from the best