Changing a logo to suit your company messaging

Sustainable growth of any business is possible only if a company is working on refining its strategy and messaging. Constantly. Brand values, product portfolios, and messaging become a subject to change as brands evolve. Logo is one of the best tools to reflect the changes. 

Here are a few indicators why your company needs to change a logo: 

  • Mergers and acquisitions. If your company acquires an extra product or service as well as in case you merge with another company, getting a new logo is usually a must.
  • Negative events. It could happen that your brand gets entangled into some kind of an ill-famous event or situation. To ensure your logo doesn’t provoke negative associations, consider getting a new one.
  • New positioning. Whenever you change anything about your product or messaging, a logo should communicate that. For instance, Pepsi initiated it’s major rebranding to highlight the bottle. This is a surefire way to make your audience focus on things you want to showcase.

Whatever your intention is, changing a logo is a bold attempt that requires lots of research. Look at how famous brands nail logo changes and learn from the best

Sulina Williams
Sulina Williams
Sulina Williams is senior content editor in a reputed SEO firm in Sydney. She also mange content at TechoCrush and loves to write on business norms, latest technologies who helps to connect the human with the digital world. To know more about her follow her on twitter @williamssulina


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