Changing logo

Changing a logo to suit your company messaging

Sustainable growth of any business is possible only if a company is working on refining its strategy and messaging. Constantly. Brand values, product portfolios, and messaging become a subject to change as brands evolve. Logo is one of the best tools to reflect the changes. 

Here are a few indicators why your company needs to change a logo: 

  • Mergers and acquisitions. If your company acquires an extra product or service as well as in case you merge with another company, getting a new logo is usually a must.
  • Negative events. It could happen that your brand gets entangled into some kind of an ill-famous event or situation. To ensure your logo doesn’t provoke negative associations, consider getting a new one.
  • New positioning. Whenever you change anything about your product or messaging, a logo should communicate that. For instance, Pepsi initiated it’s major rebranding to highlight the bottle. This is a surefire way to make your audience focus on things you want to showcase.

Whatever your intention is, changing a logo is a bold attempt that requires lots of research. Look at how famous brands nail logo changes and learn from the best

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