Everyone was optimistic about the new decade until the deadly pandemic put the entire world on hold. The outspread of the virus led to the closure of schools, colleges, recreational activities, and businesses. In these challenging times, technology came to rescue everyone from the crisis. The educational sector switched to eLearning while the brick-and-mortar businesses started using digital forums to continue operations.
Fortunately, social media forums and digital storefronts helped businesses stay afloat during the crisis. Although the world is returning to normal now, there is no turning back from digital marketing. After all, the benefits digital marketing tactics bring to the table are second to none. From improving brand visibility, expanding customer base to driving more revenue – online presence has become inevitable for businesses. So, any idea how to grow your business online?
Firstly, develop an eCommerce website to let customers shop online without any hassle. Second, create a business profile on social media forums such as Instagram or Facebook. Once you get the basics right, start optimizing a website for the search engine, offer engaging content to users, and run paid advertisement campaigns. In case you are new to the digital world, let us show you the ropes. Here are six digital marketing strategies for online business growth.
1.Build an Excellent Link Profile
When it comes to SEO, marketers don’t think beyond on-page factors. They create engaging content, use simple navigation tools, and add multiple calls to action. Unfortunately, none of this would be of any use until you have enough traffic coming to your site. Here, off page SEO comes into play. It comprises all elements outside the website, mainly inbound links. Thus, if you want to attract traffic to the web page, create an excellent link profile.
Firstly, find link-building opportunities on other websites to earn high-quality backlinks. Second, publish your blog posts and articles on authoritative web pages to direct links to your site. If you come across any brand mentions on the review sites, request the site owner to add your site’s link. These backlinks help Google spiders crawl to your website, leading to faster indexing and improving rankings.
2.Optimize for Voice Search
With increasing dependence on voice assistants, voice searches on the internet are also rising. People ask Amazon Echo, Alexa, and Siri to search for queries on the search engines. Hence, every company has to optimize their website for voice search since the search query differs when using voice. Instead of words and phrases, people tend to use sentences to search for products and services.
Therefore, marketers also have to target long-tail keywords to improve visibility on the search results. Moreover, optimizing for voice search can also help you rank on position zero. Targeting long-tail keywords increase the chances of featured snippets, improving your brand’s online visibility.
3.Bring Influencers on Board
Have you heard of influencer marketing? Social media influencers have become modern-day celebrities. They have thousands and millions of social followers who look up to them for product recommendations and reviews. As a result, many brands reach out to these influencers for promotions and reviews. Well, you can also find credible and reputable bloggers within your niche. For instance, if you want to promote your restaurant chain, reach out to food bloggers.
You have to offer influencers free products in exchange for their review, which they will share amongst their followers. In addition to creating brand awareness, it can expand your customer base. Moreover, you can also collaborate with influencers for the long-term to mutually benefit from one another’s audiences. Perhaps, you can start podcasts where the influencer will cover industry-related topics and interview other guests.
4.Improve User Experience
Unsurprisingly, user experience has been an integral part of digital marketing campaigns. You have to ensure people are not facing any trouble while accessing your website to offer them a hassle-free shopping experience. After all, loading glitches and inappropriate navigation tools can drive visitors away. Here are some tips to improve the user experience.
- Is your site taking forever to load? Sometimes, high-resolution images and videos can affect a website’s loading speed. Therefore, compress all the pictures and use fast hosting servers to optimize loading speed.
- Every marketer should work on the website’s responsiveness to ensure it is mobile-friendly. You have to make sure the smartphone users are not facing any zooming issues while surfing the website.
- At times, users are ready to make a purchase, but they can find relevant call-to-action (CTAs) buttons. Instead of installing fancy CTAs, create straightforward CTA buttons on every page to ensure they are visible to the customers.
5.Explore Social Media
In today’s competitive landscape, inactive social media profiles won’t help you bring any business. So, how can you upgrade your social media campaigns? Besides promotions, look for opportunities to interact with customers. You can post funny videos, host contests, or create quizzes related to your brand. Likewise, you can conduct live video sessions to address customers’ concerns while displaying your product offerings in real-time.
Moreover, explore new features on social media forums. Lately, Instagram has developed shoppable posts; meaning, people can directly buy products from the posts on their feeds. The ‘shop now’ button takes them to the website’s checkout option, improving the shopping experience. Well, you could also utilize such features on your social profiles to boost conversions.
6.Leverage Video Marketing
Every entrepreneur must include videos in their marketing campaigns. It captivates users and significantly improves brand awareness. However, it doesn’t mean you have to create promotional or advertisement videos; instead, some entertaining videos can also come in handy. Here are different video formats that you can leverage for video marketing.
- Instructional Videos: These are the ‘how-to’ videos that offer product demos. For instance, if you are selling software, take the users through the installation process with video help.
- Behind the Scenes (BTS) Videos: Nowadays, people want to learn about the brand inside out. Hence, consider sharing some BTS videos of your employees packing the orders or manufacturing products. It will help audiences connect with the brand, establishing loyalty.
- Animated Videos: Digital consumers love graphics and visuals. Hence, consider using compelling visual elements to spread your brand message across different channels while keeping the users engaged.
Digital marketing has become imperative for businesses, whether big or small. After all, people are excessively engaging in online shopping. Hence, you must invest in digital marketing strategies that foster business growth. You can optimize for voice searches or create an excellent link profile for better visibility. Besides SEO, you can leverage social media marketing, create videos, and collaborate with influencers to maximize your online presence and customer reach.