Are you into digital marketing? With the substantial success of online forums, it is hard to resist all the incredible opportunities it brings. Consequently, almost every business has a social media profile and website to earn more customers. Brands are running ads everywhere to spread their word in the digital markets. Email marketing might be an old-school method, but even in the 21st century, it continues to be the top performer for brands. Therefore, instead of washing out emails from your campaign, do allocate a small budget to it.
A robust email marketing program can pump up your revenue by 50% in a few months, escalating the competition. Alongside creating appealing content, practice inbound marketing to send emails to people who want to hear from your brand. Although emails are engaging, it sometimes ends up getting lost in the inbox clutter or going into the spam folder. Hence, you have to make sure people are opening and clicking on the emails. If you are clueless about it, don’t worry because we have everything sorted.
Here we are unveiling five essential email marketing tips for small businesses:
1. Don’t Buy Email Addresses
In the early stages of the campaign, companies do anything to get eyeballs on their brand. The internet will surprise you with its many overwhelming options to buy email lists. You have to resist this urge and climb your way up there. All these email addresses are not given by the owner, which means you can’t tell whether they are interested in your offerings. For instance, you are selling fashion apparel for teenagers, but you end up building an email list of women in their mid-40s.
A successful email marketing campaign integrates with local inbound marketing strategies, attracting customers, and generating leads. By purchasing emails, you will break all the ethical guidelines and violate general privacy data regulations – GDPR. Thus, buying emails is always a bad idea as it does more damage to your business than the gain.
2. Offer Exclusive Value
In this tech-savvy world, customers are quite smart – all your “click for something special” tactics won’t work. Therefore, it is time to captivate audiences by offering real value in discounts, gifts with purchases, or meaningful information. Determine your budget and see what aligns with your business niche. You can provide select value by sending a surprise gift or launching a referral program. Otherwise, offer helpful information with an article that walks readers through a process. Moreover, the value can also be emotional; you can highlight a social cause with your offerings.
3. Invest in a Mobile-Responsive Design
Do you know 44% of people view emails on the cellphone? Unfortunately, your astounding campaign can fall short if your emails are not mobile-responsive. Therefore, focus on creating a design that highlights content on all devices and screen sizes. Instead of focusing on one static version of the content, pick a template that fits the varying screen sizes. Are you wondering how? Have a look below.
- Insert Smaller Image Files: The search engine has set some restrictions on the file size. Check before uploading to see whether it is compatible with mobile devices and ensure it does not impact the web page’s loading speed.
- Hide Unnecessary Options: Smartphones have a smaller screen, and the hassle of zooming in and out can annoy users. Hence, hide the header navigation and cookie setting for a better user experience.
- Insert Buttons: Purge all the text links and make ample use of buttons. These are easier to click, letting more and more users click on it.
4. Include Call-To-Action & Shareable Buttons
In the excitement of creating an alluring template, developers forget about the call-to-action button. Without the CTA button, your recipients cannot take access to the webpage directly. So, it would be ideal to have a large and bold looking button that is easy to scan for even the fastest email scanners. Pick a readily visible location and where it makes sense for users to click on it. For instance, if you are informing about a new launch – place the button under “Summer Collection” and label it shop now.
5.Write “Clickable” Subject Lines
The primary goal is to entice the users to click on the link given in emails. Create eye-catchy and compelling subject lines to make your email stand out from the rest. It should be something that viewers can’t resist opening – For instance, you can write “Surprise Yourself” because it is understandable and communicates the message to viewers. Here are also some tips to create imploring headlines.
- Keep it fewer than 50 characters.
- Include something valuable – free shipping, discount voucher, or an eBook.
- Skip spam triggers like cash and quote.
- Give a personalized touch by adding first names.
- Focus on verbs and action-oriented words.
Fuel your inner creativity to think of something unique and make your email marketing campaign flourish.
Email marketing is not fading away anytime soon because emails are the only formal medium of communication. It lands you directly into customer’s inboxes, making room from one-on-one promotions. With its high returns and minimal investments, it is one of the most credible and most exceptional inbound marketing strategies.