Logos are a critical aspect in business marketing. As the company’s main graphical representation, the logo is an anchor of a company’s brand as it is the single most visible company’s manifestation within the company’s target market. It’s thus, for this reason, a well-designed logo is a key part of the company’s overall marketing strategy.
The best logos of renowned brands around the world have an impact. They are memorable and they instantly bring out images of the particular brand they are associated with. For example, think of the Golden Arches found on the McDonald’s logo or the swoosh of the Nike logo or the all classic script’ of the Coca-Cola logo, they all have one thing in common: they are instantly recognizable and consumers of the brand have a way of associating with the logo.
Logos for corporate are intended to be the face of the company i.e. they are the graphical display of the company’s identity and uniqueness by providing essential information on a company for consumers to identify with The logo is also the main item that is used in advertising and marketing strategies of a company.
The logo is the main visual component of the overall brand identity of the company. The logo will appear on stationery, business cards, website(s) and ads. The logo’s theme should; however, be in line with the company’s colors in order to reduce ambiguity.
Great logos should be unique and easily comprehensible to the potential consumers. Although there are a lot of choices in terms of color, typography and visual element, the logo should help convey information about the company e.g. tech firms tend to use angular logos to convey speed while service-oriented companies rather use rounded logos, conveying a sense of service and trust.
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Return on Investment
A well-designed logo translates to trust form consumers since it conveys a degree of professionalism and this translates to more sales and referrals. Consumers will tend to associate with products with a logo as opposed to those without or those with poorly done logos.
Common Mistakes in Logo Design
Mostly, small businesses tend to have less professionalism in good logo creation with poor attention paid to the size and positioning of the logo and having different versions of the logo for different purposes such as letterheads, business cards, and web pages. The logo must always be the same for ease of brand identity by the customer.