Digital marketing is very trending and every business uses digital marketing techniques to increase the brand value or to increase the online visibility. Many candidates nowadays are interested to make their career in this field because of its increasing demand in the market. There are many institutes and coaching center which provides training in digital marketing, or so many companies also provide on-job training in digital marketing. There are so many big companies in India that provide the service of online marketing to clients. If you are new in this field and still have done nothing with it then, I will provide you some useful tips and tactics to learn digital marketing quickly.
Firstly, learn what is digital marketing? How does it work? How search engines rank your website. How search engine indexed your website? What are the basic concepts to create a website and what are major things for ranking factor? There are so many online tutorials from which you can learn all about digital marketing. Even there are so many blogs or sites available.
- Search Engine Land
- The Moz Blog
After understanding the basic concepts about digital marketing learn about all the techniques that come under digital marketing such as SEO, SMO, and SMM, PPC etc.
From all of this SEO, SMM, SMO, Search Engine optimization is used by all the organization. Search Engine Optimization is a technique that is used to increase the traffic on your website. Two things come under SEO On-page SEO and Off-page SEO.
To understand on-page SEO you must have knowledge of basic HTML, CSS languages. In this you need to learn about all the Meta tags, keywords, description, title, heading tags etc.
- What is the value of keywords?
- How to search effective keywords?
- How to make title tag effectively.
- Why heading tags is important for ranking.
In Off-page SEO you need to learn about all the activities that come under this. You need to learn about link building, social bookmarking, blog posting, article posting. In SEO these two things are very important. After that SEO you take a step further to SMO.
SMO is a term used for social media optimization. It is also a technique used in digital marketing in which promotion is done through some social media sites such as Facebook, Pinterest, and Twitter etc. You can easily learn this concept because everyone is familiar with social networking sites. You can do the following things to increase the traffic on your site.
- Page on Facebook
- Channel on YouTube.
- Paid Ads on AdWords
There are two paths to learning Digital Marketing concepts it depends upon your needs, requirement and the resource available. For self-studying, there are so many online video tutorials, slideshows, PPT, Books are available. Digital marketing is an easy topic to understand and if you really want to make your career in this than it is better for you to start now. There is so much scope in this field. So many big companies such as Google, TCS, Infosys also hires the candidate for digital marketing jobs profile.