Tips to Hire a Commercial Photographer

You may be launching a new product or rebranding yourself, you may want to show off your new facility or simply get product images clicked. These tasks may appear simple but they are highly specialized and require a professional photographer to do justice to it.

But the question is, how to hire for commercial photography in Toronto.It is really not as simple as taking out your smartphone and doing it yourself. While this approach is definitely cheap and easy, it may not give a favourable impression to your stakeholders.

So, if you want your imagery to be dynamic and bring out the best in your brand, then must get a professional photographer on board.

Here are some of the tips and tricks to do it the right way.

Know your purpose

Before you reach out to professional photographers, you need to know what you want to get photographed. While this may seem like an extra step, it always helps to have transparency about your upcoming project. It is not advisable to walk them through the requirements when they come onsite to shoot.

Knowing beforehand will help them bring the right gear, lighting equipment, and type of camera best suited for the type of photography you want. By making a list of shots you want, you can help point your photographer in the right direction so that they can shoot with greater clarity.

It doesn’t have to be too specific. Just give them the idea about what you want and let their creativity take over from there. This will not only allow them to work faster but also help them give tighter quotes.

Shop for photographers

The best way to find a reliable photographer that you can afford is to shop for them. You can start by looking online for specialists in your area. You can then start reaching out to them to know more about their work specializations, rates, availability etc.

When looking for photographers, you need to clarify certain things such as the type of photography you need, how many images you want, what rights do you want etc. Once you have shared all this information, your potential photographer will be able to give you an accurate quote of their services. This is great place to get a head start. Once you have a few quotes, start working on your list, eliminating those who are out of your budget. 

Ask for their portfolio

Make a list of photographers that you can afford. Now start reaching out to them and ask for their portfolio. You can see the kind of work they have done in the past and how good they are in their craft. It will also help you see if they are capable of handling the type of photography you want from them. You can also ask them to send you specific images to get a better idea about their quality.

Get on a call

Now that the basics are out of the way, it is time to speak with the man himself and assess their personality. It is not only important that they know what they are doing, it is also equally crucial for them to have a likeable personality. You don’t want to work with someone rigid. While you should allow them some creative freedom, they should be open to taking feedback and incorporating that in the work related to your project.

When you are on the call, it is important to check if they understand what needs to be done and how. They should be receptive to your needs and qualify as someone you are happy to work with in person.

When you hire an experienced photographer, they not only understand what you need but also give you important insights based on their expertise. This will help you enhance your project and make it better.

Review their proposal

The final step before you officially bring them onboard is to select a photographer and get their proposal. This should include all the details pertaining to cost of the project, image rights, and timeline. Typically, once the professional photographer hands over the images, they become yours and can be used on multiple platforms. Make sure everything is in accordance with your discussion and there are not surprise charges added to the final proposal.

Once the proposal is signed, you are all set to begin work. You should work closely with your client during the photoshoot and have them edit the photos too so that they can bring out the right elements. In the end, they should be able to produce enticing marketing collaterals for your company.

Use all these tips to find the perfect professional photographer who will deliver as promised.

Sulina Williams
Sulina Williams
Sulina Williams is senior content editor in a reputed SEO firm in Sydney. She also mange content at TechoCrush and loves to write on business norms, latest technologies who helps to connect the human with the digital world. To know more about her follow her on twitter @williamssulina


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